Key Customer Insight
Insight From Multiple Sources · Internal and External
Problem
- Key customer insight data is often located outside of systems-of-record
- Valuable customer information is located department-level computers or desktop spreadsheets that are not accessible by systems-of-record
- Customer entered and customer maintained data needs to be incorporated into customer insight apps
- Public domain information (eg. tax records) must be incorporated into customer insights
Solution
- Implement continuous real-time data import from systems-of-record
- Implement continuous real-time data import from department-level computers and desktop applications
- Implement continuous real-time data import from public domain sources
- Implement continuous real-time data import directly from customers
Impact
- Deeper key customer insight
- Enables all customer information, regardless of where it resides, to be incorporated into 360 degree view of customer relationship and customer activities
Why Fractal
- Fractal Programming enables continuous real-time data import
- Data import tools work with internal and external data sources, including public domain data
- Data import tools work with desktop resources such as spreadsheets and text files in addition to data exports from systems-of-record
- Customer data entry / import supported